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Involvement

My Experience

UX Product Manager

OK Mobility (Commercial & e-commerce)

- Led design strategy for new front end in the stores. - Conducted user research,

created personas, journey maps, wireframes, prototypes, visual designs and conducted user tests. - Working in collaboration with key stakeholders to define, prioritize and align the product roadmap backlog. - Gathering data to validate the potential ROI of the initiatives with hypothesis of value. - Defining proper KPIs to measure the success. - Planning and prioritization of the product backlog, sprint goals definition.

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2021

Dec to now

2021

Product Designer

TUI Musement (Offer)

- Create design concepts and drawings to determine the best product - Present

product ideas to relevant team members for brainstorming - Suggest improvements to design and performance to product engineers - Employ design concepts into functional prototypes - Perform research on product technologies and structures to implement into design concepts - Maintain up to date on current industry trends and market conditions - Coordinate with designers to ensure accurate communication and efficiency in the design phase - Modify and revise existing designs to meet customer expectations

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2021

Apr to Nov

2021

2020

Nov to Apr

2021

Digital Product Specialist

TUI Musement (Innovation)

- Work with stakeholders to ensure their requirements and needs are understood

- Analyse requirements and priorities to ensure we are focussing on the most important deliveries - Prepare clear user stories and articulate them within the team - Report and tracking user success metrics - Prepare training and communications for implementation - Participation in agile ceremonies

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2016

May to Nov

2020

Product Owner

TUI Musement (Branding and content)

Differents designs: POS materials, internal comunication, Adhoc designs,

UI/UX designs for webs and apps, design landing pages and product owner of my app POS Revolution where in a few clicks you can autogenerate pdfs for all the destinations in the company.

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UX|UI Designer

Budget Tours Jamaica

UX research, benchmarking, UI design, brand redesign, prototype and wireframing.

2021

Jan-Mar

2021

UI Designer

Klangforum

UI Calendar redesign (wireframes and prototype) version desktop and mobile.

2021

Jan

2021

2020

Nov

2020

UX|UI Designer

MeinBauhof

UX research, Benchmarking, wireframes, UI design, brand creation, offline materials, Landing page and e-commerce wireframes.

2006

Jan to Dec

2020

Graphic Designer

Freelancer

Print materials, websites and different designs for different clients.

Testimonial

You rock, Mar! It was great working with you and I’m sure you will do great in your new team.

Marina Holzner

Head of Content Management (TUI)

I worked with Mar while she was at TUI. She is exceptionally creative and, in addition to her day job, entered the selection process and was chosen for two special projects. This included working in a digital tribe project and attending a senior leader meeting as a guest. She is very committed to doing not only her best but going above and beyond.

Annalisa Riches

Global People Director (TUI)

I’ve been working with Mar for 5 years first in the same team and then managing her. The evolution she had in her role was quite impressive - starting rather reserved, then she kept on taking onboard new challenges, with more and more confidence and responsibilities - until she became product owner of a key project for the branding department. Mar is always with a big smile - bringing positive energy to any team! Her creativity, solving skills - no matter what and attitude of always wanting to learn something new make her a great asset for any team!

Laura Olivares

Branding manager (TUI)

I have been working together for many different years now. Both in the day-to-day as in separate projects. Mar is a proper versatile, multidisciplinary individual. Adobe Suite does not have any secrets for her left. Furthermore she always puts in the hard work. I often challenged her with another crazy idea, but she kept trying and finding ways to bring it to life. Mar is definitely on my Employee of the Year list.

Sebastien Remience

Product Development Manager (TUI)

Mar gestiona las ideas que le propones con sabiduría, rapidez y sentido del humor. Es más, es probable que sus propuestas superen a las tuyas en calidad e imaginación, es veloz y concisa con sus ideas, de trato excelente. Ya están tardando en proponerle una idea, se la hará crecer como la espuma.

Javier Corral

Writer

Profesional 100% , muy contentos con los resultados obtenidos. Superó con creces nuestras expectativas y nos sorprendió con el punto final a la entrega del trabajo . Muy recomendable .

Paco Martín

Musician

My Blog

Study cases & Company presentations

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Study Case

A deep understanding of the problem was the first step.

UX Study Case (Crisalix)

See my design process.

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Medium Study Cases

Study cases about Research and Customer Experience.

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Contact

Get In Touch

Contact