MarMínguez
AI Product Builder & Digital Experience Strategist
I turn complex challenges into digital products people actually use, combining AI, product strategy, UX and data to get from an idea to a working, measured solution.
How I think · live trace
Real cases. Real evidence levels.
+6.4%conversion from one A/B test on a hotel booking funnel
5specialised agents in a GenAI writing system piloting with real users
20AI, data and product initiatives mapped by evidence level
7wins, podiums and finals in hackathons and innovation challenges
Selected work
Ten cases. One number each.
The number is what changed. Open any case for the full story: what I did, what the team did and how far it got.
Readiness board
Everything, sorted by evidence
A pitch and a product in production are different things. This board shows every initiative at the level it actually reached, the way I would report an AI portfolio to a steering committee.
Method
From signal to something that scales
The same five moves show up in a CRO test, a multi-agent system and an AI governance process. The tools change; the discipline doesn't.
Recognition
Built under pressure, judged by others
Wins, podiums and finals are labelled as what they were. Hackathons are where I test ideas fastest.
Certifications & badges
About
A three-star kitchen taught me that process makes creativity repeatable. Five years of stand-up taught me to read a room in seconds. I use both when I put AI in front of real people.
I came to tech through people, not code. Before product and data I was a pastry chef in a three-Michelin-star restaurant and placed third in Spain's national young chocolatiers championship. That is where I learned precision, iteration and tasting before serving.
Since then I have moved through UX and digital product at TUI, product at OK Mobility, and CRO, mobile product and now Data & AI project management at Iberostar. I am not a developer by training, but I build: I define products, design the experience, prototype with AI tools, coordinate technical teams and validate results.
Writing