My background combines UX Design, CRO, and Data Product Management, which allows me to bridge the gap between user behavior, analytics, and strategic decision-making.
Over the past years, I’ve led cross-functional initiatives that align design, data, and technology to improve conversion, efficiency, and customer satisfaction across Iberostar’s digital ecosystem.
I approach product design with a systems mindset — balancing usability, scalability, and business goals. I believe that the best products are built at the intersection of strategy, insight, and empathy, where data meets human understanding.
📍 Based in Mallorca, Spain — open to collaborations that challenge assumptions and create meaningful digital experiences.
